Change the Perception
Kebab businesses currently make an annual contribution of around £2.5 billion to the British economy. Sadly however, many are unaware of all the benefits that the Kebab Industry brings, despite the fact that this diverse and delicious cuisine type is one of the country’s best-known dishes
The increasing consumption of kebabs in Britain means that it is now a household food for more families than ever before. Today kebabs appeal to the preferences of millions of Brits, from the young people who queue in front of the many takeaways cooking doner kebabs on rotating spits late at night, to the families who enjoy grilled meat platters in upmarket eateries.
BritShish aims to shed light on this well-established sector and to recognise the cultural and economic contributions that its various restaurants, takeaways, suppliers and workers make to the UK. In Britain, the kebab has traditionally been associated with late night revelling. The dish brings to mind the usual image of Friday nights on high streets across Britain, with drunken men or women queueing up to devour greasy doner kebab meat shaved from an elephant’s leg. That was the perception of kebabs shared by many British people until just a few years ago
Far from being a simple alcohol absorbent, kebabs have created an industry that is now a significant part of the food and drink economy that employs thousands of people in many parts of Britain. Kebabs have spread all over the UK and become a part of our country’s social life. As BritShish, our plan is to play a part in changing this perception. Most kebab establishments for example, are run by first and second generation migrant families, making them good examples of social integration as well as showcasing the economic potential of small and medium enterprises.
Interestingly the downmarket perception around kebabs in Britain is not shared in Germany, which is known as the birthplace of the doner kebab in Europe. Germans eat their doner in broad daylight and hold sophisticated views on their favourite outlets. German customers have been known to queue outside their favourite doner shops for over half an hour for lunch and dinner. The doner kebab has become Germany’s most beloved fast food with 40,000 outlets selling the dish throughout the country. Doner shops have also spread across the UK, and have made an important contribution to the national economy as part of the Kebab Industry
Kebab businesses, have become a part of Britain’s social and economic fabric, and have had a major impact on the UK’s multicultural culinary life. Many kebab businesses have become spacious, welldecorated, fine dining restaurants in British cities, especially in London. Kebabs are now one of the biggest and fastest growing trends in the food sector. We aim to bring the Kebab Industry’s many developments and innovations to British business owners through this monthly magazine. Our goal is to address and explain how issues from taxation to the labour force can impact the sector. We strive to prove with every issue that kebabs are no longer just for the drunk, but are part of a diverse, vibrant and exciting British industry with something for everyone.